Right now, Pepsico is bringing back one of it's biggest soft drink flops, for a new generation. Right now they're planning to make it more successful than the last time. Right now, just a short wait until CRYSTAL PEPSI make it's long-awaited comeback.
Yes, it's been nearly twenty years since Pepsico launched Crystal Pepsi onto an unsuspecting world, one that was not ready for that taste. Now they're set to try again with a whole new generation.
Buoyed by favorable reviews from internet critics such as
Brad Jones, a groundswell of support for the drink by those who remember it fondly and that new generation that want to try it, Pepsi just may be on to a winner here. "Nobody can argue that the first time around [was a disaster]" said marketing head Chris Thomas, "we handled it the wrong way. Now, here's our chance to give it another, supported by the web 2.0 generation who are mad keen to try it.' he said, before going back into a room full of monkeys and typewriters.
Van Halen's iconic song 'Right Now' will come back as well - after Pepsico scotched the idea of using a Justin Bieber song, "We really want it not to be a joke this time around."
Crystal Pepsi is expected to his shelves again this July.
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